STORY
Our story...from the beginning to now
Molos journey sprang out of curiosity and a drive to change the existing childrens fashion world, which was, in 2003, less than vibrant and colourful. Since its conception, Molo has seen its role as the brand that provides favourites for every childs closet.
Molos first collection, 2-8 years, sees the light of day in the spring of 2003 and is initially sold in Denmark, Sweden, Norway, Holland, and England. But the Molo customer isnt satisfied because they want more: so the first Molo baby collection, 0-2 years, launches in 2005, and in 2009 the first separate outwear collection makes its debut. Since then, Molo has seen its product range grow to include boys and girls collections up to 16 years, as well as a swimwear collection.
Our passion children first
Molo isnt a big design factory that treats childrens clothing as a secondary line. For us, kids come first, and our clothing reflects this passion.
Our philosophy childrens design on childrens terms
We believe that childrens clothing has to be designed on childrens terms so they can express their creativity and personality through their clothes. We believe in clothing designed for real life, not just special occasions. Children need clothing that allows them to move freely, express themselves openly and fearlessly explore a world of delightful possibilities- not clothing that restricts their movements.
Our design childrens fashion with a quirky charm
Molos design feeds a childs imagination with strong colours, fun prints, exciting shapes and bold combinations. At Molo, we are completely crazy about prints because we appreciate that they help give character to even the smallest personalities. A print is something any child can relate to and can easily fall in love with. This is why prints are so vital to Molos collections.
Our style is urban with funky, colourful designs that often have a humorous twist or are just quirky enough to get noticed- but never at the price of function and quality. Our design is a mix of fun, witty details and a cleaner, raw Scandinavian look. The clothes provide the necessary functional details that every child needs, and they stand up to even the most active kids life, wash after wash. Molo is Childrens fashion thats heavy on the charm!
5 facts about Molo
Molo is headquartered in Copenhagen, Denmark.
Molo has concept stores and SiS in Denmark, Sweden, Finland, Germany, Italy, France and Singapore.
Molo has sales offices and showrooms in Italy, Germany, Netherlands, Belgium, France, US, Finland & Denmark.
Molo is sold in 42 countries all over the world, which means 750 leading specialty stores and department stores, including KaDeWe, Neiman Marcus, Galeries Lafayette, Le Bon Marché, La Rinascente, Harrods, Globus and Bergdorf Goodman.
Molos collection spans from age 0 to 16 years.
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